You can mute a commercial. You can install ad-blocking software on your browser. You can flip past ads in a magazine. But companies have more tricks up their collective sleeves to get your attention. I’m talking about street advertising, where companies go all out to think of ways to grab your attention, even if you’re not plugged into anything.
1.) Ariel, demonstrating their whitening prowess.
2.) Nike, encouraging physical activity.
3.) IBM, filling Nike’s bench void.
4.) Kit Kat, also filling Nike’s bench void.
5.) The Economist, giving a passerby some ideas.
6.) Law & Order, using the materials they have.
7.) The Copenhagen Zoo, suggesting a fun day with the animals.
8.) Folgers, inviting you to have some steaming coffee.
9.) Hubba Bubba, describing infinite gum bliss.
10.) Sprite, making a bit of a stretch.
11.) Adidas, being subtle.
12.) Mars, doing their part to end world hunger, one giant candy bar at a time.
13.) The Superman Movie, disrobing heroically.
14.) The Simpsons Movie, being kind of menacing.
15.) McDonald’s, suggesting lunch.
16.) Durex, preying on your insecurities.
17.) IWC Schaffhausen, allowing you to try on their wares.
18.) Coca-Cola, being really, really big.
19.) Axe, keeping it classy.
20.) Ikea, dressing up bus stations.
Images via AllMyFaves.
What do you think of these ads? Are they clever ways to catch your attention using the surroundings? Or do they make you roll your eyes and wish you could just get to work without being pressured to buy something?
