Home For Hope is a project that was born out of a pressing issue in Singapore, the amount of dogs living in shelters and not getting adopted. With a limited budget, most animal shelters can only afford to voice their messages using social media, but the problem with that is their followers are mostly pet lovers who already have adopted dogs. So to reach a broader audience Home For Hope teamed up with IKEA for a much needed exposure for homeless pets. Watch the creation of this heartwarming viral ad campaign in the video below, then go out and adopt a friend for life!
(Source: Home for Hope – You can find their website here) Furniture might be what makes your living space more comfortable, but nothing makes a house feel like home more than a four-legged bundle of love. Share this incredible IKEA campaign with your friends below.
