Sri Lankan newspaper Mawbima has given print media whole new sense of purpose: repelling mosquitos. And I don’t mean just by swatting at the annoying insects with the rolled up paper. They’ve stepped their methods up a notch with a simple yet effective solution to those nasty bites. The entire newspaper has been printed with citronella-infused ink to keep the bugs at bay and keep readers safe from the dengue fever they’re notorious for spreading. Unlike other disease-carrying mosquitos, these stick around during the day making bed-netting a mute defense. The campaign was a success, selling out the entire edition my 10:00 am…and keeping people un-stung!
H/T: IFL Science. Maybe the New York Times should take a page out of this paper. Be sure to share the innovation with your friends below.
