Alex From Target Became A Famous Internet Sensation Overnight. But There’s More.

I always wanted to be famous. I want people fawn over my every move. I would love to make millions of dollars for doing absolutely nothing. It’s the American dream, 21st century edition.

That’s why when the Internet exploded with the now-infamous #AlexfromTarget photo of a young kid with good looks, you can just imagine how jealous I was.

And how skeptical that it was anything but “real.”

THE PICTURES THAT GOT ME FAMOUS #alexfromtarget pic.twitter.com/sYNpAWLaKh

— Alex Lee (@alcl63) November 3, 2014

After further investigations by the “Internet police,” the world’s most obvious controversy arose. A media company by the name of Breakr took credit for the virality of the photo and for Alex’s new 800k+ Twitter followers. All this happened while Alex became a media darling overnight. He even appeared on Ellen’s show.

#AlexFromTargetAtTargetWithEllen pic.twitter.com/TRFcfi9Lkx

— Ellen DeGeneres (@TheEllenShow) November 4, 2014

Since then, Alex and the girl who snapped the photo spoke out against Breakr, saying that they’ve never even heard of them. Breakr’s CEO followed suit, backing down from his audacious claims of media manipulation.

Perhaps this is a case where we’ll never know the full truth. Or maybe there was as a second lone gunman. But one thing we CAN all agree on in the wake of Target-gate is that Alex has a promising future as a do-nothing celebrity.