The John Lewis Christmas TV ad is a cultural institution of sorts in the United Kingdom. You know the festive countdown really starts when the chain of upscale department stores releases their yearly ad. This year’s ad was released this week, and it’s getting a lot of attention for just how emotional and sweet it is.
The ad starts with a cute little boy and his adorable penguin friend, Monty. The pair are inseparable, watching movies and playing hide-and-seek together. But Monty is sad because he wants a “special friend.” So on Christmas Day, the little boy gives Monty the gift he wanted.
Watch the ad for yourself below, but have tissues handy. It’s a tearjerker.
(Source: John Lewis)
That was like Calvin and Hobbes, but with a penguin. I wish we had moving ads like this in the U.S. There wouldn’t be a dry eye in any household.
