We all make mistakes. Sometimes even inexplicable ones. However, when you have a social media team, the ability to review, and only 140 characters, it seems inexcusable… especially when you’re a big brand. However, that didn’t stop these companies from Tweeting fails that will go down as the worst of 2014. By far. #4 will never be forgotten.
1. That time Donald Trump got tricked into retweeting a photo of serial killers, Fred and Rosemary West.
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2. That time Delta thought there were giraffes in Ghana. (Full disclosure: I kinda did too…)
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3. That time a porn site completely missed Martin Luther King’s entire purpose.
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4. That time US Airways made every single other failed Tweet look like a bus full of innocent schoolchildren in comparison.
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5. That time this girl proved true love knows no bounds.
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6. That time The Academy couldn’t tell the difference between Salma Hayek and Penelope Cruz (and ViralNova couldn’t tell the difference between Twitter and Instagram).
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7. That time JCPenney inexplicably acted drunk during the Super Bowl.
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8. That time the New England Patriots’ automatic Thank You tweets horribly backfired.
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9. That time Richard Dawkins tried to rank rape types.
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10. That time Karl McCartney, a member of Parliament, favorited a bondage post.
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11. That time Naomi Campbell congratulated malaria instead of Malala Yousafzai.
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12. That time Dave & Buster’s creativity offended all of Mexico.
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13. That time Paramount Pictures had the worst timing in the history of movie promotions.
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14. That time San Antonio Spurs player, Danny Green, probably should’ve just stayed off of social media.
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15. And this time.
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Fortunately, the world is mostly forgiving and none of these brands suffered permanent damage. But they’ll likely be double checking those 140 characters from here on out before hitting Tweet. Although I kinda hope not… the Internet might get really boring if we’re all careful.
MORE FAILS:
When Closed Captioning Goes Very, Very Wrong
These Epic Translation Fails Are Absolutely Hysterical
These 17 People Tried A Pinterest Project… And Hysterically Screwed Up
Architecture and Construction Fails That’ll Make You Say WTF
